{"product_id":"9781032871912","title":"Rituals, Consumption, and Marketing : A Research Companion (Routledge Research Companions in Business and Economics)","description":"\u003cp\u003eThis volume is a compendium of cutting-edge scholarship exploring the relevance, roles, and functions of rituals in consumer culture. It will be a valuable resource for academics in the marketing field pursuing ritual scholarship, and for creating coursework on consumer culture, consumer behavior, and marketing strategy.\u003c\/p\u003e","brand":"Routledge","offers":[{"title":"Default Title","offer_id":48724463681771,"sku":"00000_00000_00000_00000","price":412.02,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/4484\/5803\/files\/9781032871912-1.jpg?v=1781651678","url":"https:\/\/kinokuniya.com.sg\/products\/9781032871912","provider":"Books Kinokuniya Singapore","version":"1.0","type":"link"}