{"product_id":"9781041088806","title":"International Competitiveness and Global Markets : Marketing Capabilities of Exporting SMEs (Routledge Studies in Marketing)","description":"\u003cp\u003eThis book provides a systematic review on the marketing capabilities of exporting small and medium-sized enterprises. It will be an essential resource for researchers and advanced students in international marketing, international business and management, entrepreneurship, and family business studies.\u003c\/p\u003e","brand":"Routledge","offers":[{"title":"Default Title","offer_id":48996384899307,"sku":"00000_00000_00000_00000","price":366.24,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/4484\/5803\/files\/9781041088806-1.jpg?v=1783386418","url":"https:\/\/kinokuniya.com.sg\/products\/9781041088806","provider":"Books Kinokuniya Singapore","version":"1.0","type":"link"}