{"product_id":"9781041165927","title":"A Beginner's Guide to Experiments in Consumer Research","description":"\u003cp\u003eThis concise, practical guide demystifies experimental methodology for students embarking on consumer research for the first time. Each chapter combines scientific background with practical examples and hands-on advice, including helpful checklists for each stage of the research process.\u003c\/p\u003e","brand":"Routledge","offers":[{"title":"Default Title","offer_id":48996389585131,"sku":"00000_00000_00000_00000","price":111.68,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/4484\/5803\/files\/9781041165927-1.jpg?v=1785758072","url":"https:\/\/kinokuniya.com.sg\/products\/9781041165927","provider":"Books Kinokuniya Singapore","version":"1.0","type":"link"}