{"product_id":"9781108724265","title":"Trustworthy Online Controlled Experiments : A Practical Guide to A\/B Testing","description":"\u003cp\u003eGetting numbers is easy; getting trustworthy numbers is hard. From experimentation leaders at Amazon, Google, LinkedIn, and Microsoft, this guide to accelerating innovation using A\/B tests includes practical examples, pitfalls, and advice for students and industry professionals, plus deeper dives into advanced topics for experienced practitioners.\u003c\/p\u003e","brand":"Cambridge University Press","offers":[{"title":"Default Title","offer_id":48222767775979,"sku":"00000_00000_00000_00000","price":82.4,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/4484\/5803\/files\/9781108724265-1.jpg?v=1781655857","url":"https:\/\/kinokuniya.com.sg\/products\/9781108724265","provider":"Books Kinokuniya Singapore","version":"1.0","type":"link"}