{"product_id":"9781118036761","title":"The Brand Who Cried Wolf : Deliver on Your Company's Promise and Create Customers for Life","description":"\u003cp\u003ePRAISE FOR THE BRAND WHO CRIED \"WOLF\" \"Powerful brands command. Read this insightful book and allowScott to share how to make your brand stand out and deliver youbuckets of money!\" Mark Victor Hansen, bestselling author of the ChickenSoup for the Soul(r) series \"Deming's approach to branding is not about gimmicks.\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":48728281055467,"sku":"00000_00000_00000_00000","price":54.93,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/4484\/5803\/files\/9781118036761-1.jpg?v=1785751012","url":"https:\/\/kinokuniya.com.sg\/products\/9781118036761","provider":"Books Kinokuniya Singapore","version":"1.0","type":"link"}