{"product_id":"9781118078464","title":"Marketing Mistakes and Successes (Marketing Mistakes) (12TH)","description":"\u003cp\u003eMarketing professionals have relied on Hartley s book for 30 years to uncover the best and worst marketing programs. Invitation to Research suggestions allow readers to take the case a step further, to investigate what has happened since the case was written, both to the company and even to some of the individuals involved.\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":48728713003243,"sku":"00000_00000_00000_00000","price":166.54,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/4484\/5803\/files\/9781118078464-1.jpg?v=1785757154","url":"https:\/\/kinokuniya.com.sg\/products\/9781118078464","provider":"Books Kinokuniya Singapore","version":"1.0","type":"link"}