{"product_id":"9781118770771","title":"Open Innovation : New Product Development Essentials from the PDMA","description":"\u003cp\u003eA clear, practical guide to implementing Open Innovation for new product development Open Innovation: New Product Development Essentials from the PDMA is a comprehensive guide to the theory and practice of the Open Innovation method.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":48728809111787,"sku":"00000_00000_00000_00000","price":124.43,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/4484\/5803\/files\/9781118770771-1.jpg?v=1781656218","url":"https:\/\/kinokuniya.com.sg\/products\/9781118770771","provider":"Books Kinokuniya Singapore","version":"1.0","type":"link"}