{"product_id":"9781119712060","title":"Big Picture Strategy: The Six Choices That Will Transform Your Business","description":"\u003cp\u003eDevelop winning brand strategies by focusing your team on the key strategic choices that drive organizational growth and learning. This book presents a system of six practical choices that articulate exactly how to launch and grow brands.\u003c\/p\u003e\n\n\u003cp\u003e Big Picture Strategy shows readers how limiting and focusing the strategic options available to company stakeholders can unlock previously inaccessible levels of productivity and growth.\u003c\/p\u003e\n\n\u003cp\u003e Strategist, consultant, and author Marta Dapena Barón describes the six key decisions facing organizations and teams today and how to develop a winning strategy by approaching these decisions systematically. The book includes discussions of: \u003c\/p\u003e\n\n\u003cp\u003e \u003c\/p\u003e\n\n\u003cp\u003eThe critical choices that leaders must make to define a marketing strategy and to align their teams to be able to execute on it\n\u003cbr\u003eThe four strategies companies use to launch and grow brands successfully\n\u003cbr\u003eHow to use strategy-integrated metrics to promote continuous learning in organizations\n\u003cbr\u003eHow to increase communications efficiency in commercial organizations through the use of a common vocabulary to frame customer-based issues\u003c\/p\u003e\n\n\u003cp\u003e Unlike many of its competitors, Big Picture Strategy does not pretend that your organization has unlimited resources or capacity to pursue every area of possible strategic advantage. Instead, the author lays out a systematic and integrated choice-based framework that will drive growth in your organization for years to come.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":48651444289771,"sku":"EB_BM0600_E10-04_SIMS","price":38.1,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/4484\/5803\/files\/9781119712060-1.jpg?v=1781656451","url":"https:\/\/kinokuniya.com.sg\/products\/9781119712060","provider":"Books Kinokuniya Singapore","version":"1.0","type":"link"}