{"product_id":"9781119993209","title":"Statistical Methods in Customer Relationship Management","description":"\u003cp\u003eStatistical Methods in Customer Relationship Management focuses on the quantitative and modeling aspects of customer management strategies that lead to future firm profitability, with emphasis on developing an understanding of Customer Relationship Management (CRM) models as the guiding concept for profitable customer management.\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":48728325554411,"sku":"00000_00000_00000_00000","price":212.32,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/4484\/5803\/files\/9781119993209-1.jpg?v=1781656542","url":"https:\/\/kinokuniya.com.sg\/products\/9781119993209","provider":"Books Kinokuniya Singapore","version":"1.0","type":"link"}