{"product_id":"9781137285928","title":"Lifestyle Brands : A Guide to Aspirational Marketing","description":"\u003cp\u003eWhat do brands like Apple, Diesel, Abercrombie \u0026amp; Fitch and Virgin have in common and what differentiates them from other brands? These brands are able to maintain a relationship with their clients that goes beyond brand loyalty. This gives a complete analysis of Lifestyle Brands, that inspire, guide and motivate beyond product benefits alone.\u003c\/p\u003e","brand":"Palgrave Macmillan","offers":[{"title":"Default Title","offer_id":48728348393707,"sku":"00000_00000_00000_00000","price":164.78,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/4484\/5803\/files\/9781137285928-1.jpg?v=1781656607","url":"https:\/\/kinokuniya.com.sg\/products\/9781137285928","provider":"Books Kinokuniya Singapore","version":"1.0","type":"link"}