{"product_id":"9781137434951","title":"The Butterfly Effect in Competitive Markets : Driving Small Changes for Large Differences","description":"\u003cp\u003eThis book provides an introduction to the concept of entrepreneurship and entrepreneurial business management. It covers many elements of the entrepreneurial management discipline including choosing a business, organizing, financing, marketing, developing an offering that the market will value, and growing the business in all its dimensions.\u003c\/p\u003e","brand":"Palgrave Macmillan","offers":[{"title":"Default Title","offer_id":48728865931499,"sku":"00000_00000_00000_00000","price":256.34,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/4484\/5803\/files\/9781137434951-1.jpg?v=1781656683","url":"https:\/\/kinokuniya.com.sg\/products\/9781137434951","provider":"Books Kinokuniya Singapore","version":"1.0","type":"link"}