{"product_id":"9781138160071","title":"Fundamentals and Practice of Marketing (4TH)","description":"The fourth edition of this seminal text retains the clarity and simplicity of its predecessors in communicating the basic themes and principles of contemporary marketing.\u003cbr id=\"LF\"\u003e\u003cbr id=\"CRLF\"\u003e ''The Fundamentals and Practice of Marketing'' has been substantially revised to take into account recent developments in the field - most particularly the changes wrought by new technology. It now follows a new structure and includes:\u003cbr id=\"CRLF\"\u003e\u003cbr id=\"CRLF\"\u003e* New chapters on: direct marketing, public relations; integrated marketing planning; wholesale and retail operations; relationship marketing; \u003cbr id=\"CRLF\"\u003e* Material on: services marketing, e-commerce, ethics and social responsibility, B2B marketing and external marketing environment\u003cbr id=\"CRLF\"\u003e* A range of new examples\u003cbr id=\"CRLF\"\u003e\u003cbr id=\"CRLF\"\u003eThe book is accompanied by online resources for tutors which include: guidance notes on teaching methods for each chapter, case studies with suggested solutions and approaches, questions for discussion, and OHP masters.","brand":"Routledge","offers":[{"title":"Default Title","offer_id":49139114672363,"sku":"00000_00000_00000_00000","price":666.55,"currency_code":"SGD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/4484\/5803\/files\/9781138160071-1.jpg?v=1785769291","url":"https:\/\/kinokuniya.com.sg\/products\/9781138160071","provider":"Books Kinokuniya Singapore","version":"1.0","type":"link"}