{"product_id":"9781138190351","title":"Entrepreneurial Journalism : How to go it alone and launch your dream digital project","description":"\u003cp\u003e\u003cem\u003eEntrepreneurial Journalism\u003c\/em\u003e explains how, in the age of online journalism, digital-savvy media practitioners are building their careers by using low-cost digital technologies to create unique news platforms and cultivate diverse readerships. The book also offers a range of techniques and tips that will help readers achieve the same. Its opening chapters introduce a conceptual understanding of the business behind entrepreneurial journalism. The second half of the book then presents practical guidance on how to work successfully online.\u003c\/p\u003e\u003cp\u003eTopics include:\u003c\/p\u003e\u003cp\u003e• advice on launching digital start-ups;\u003c\/p\u003e\u003cp\u003e• how to use key analytics to track and focus readership;\u003c\/p\u003e\u003cp\u003e• engaging with mobile journalism by utilising smartphone and app technology;\u003c\/p\u003e\u003cp\u003e• developing revenue streams that can make digital journalism sustainable;\u003c\/p\u003e\u003cp\u003e• legal and ethical dilemmas faced in a modern newsroom;\u003c\/p\u003e\u003cp\u003e• the challenges of producing news for mobile readers.\u003c\/p\u003e\u003cp\u003eThe book features leading figures from the BBC, Google and the \u003ci\u003eGuardian\u003c\/i\u003e, as well as some of Britain’s best entrepreneurial reporters, who offer advice on thriving in this developing media landscape. Additional support comes from an online resource bank, suggesting a variety of free tools to create online news content.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eEntrepreneurial Journalism\u003c\/em\u003e is an invaluable resource for both practising journalists and students of journalism.\u003c\/p\u003e","brand":"Routledge","offers":[{"title":"Default Title","offer_id":48729286050027,"sku":"00000_00000_00000_00000","price":412.02,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/4484\/5803\/files\/9781138190351-1_27696c0c-1599-40b7-b997-e1047900d618.jpg?v=1781657371","url":"https:\/\/kinokuniya.com.sg\/products\/9781138190351","provider":"Books Kinokuniya Singapore","version":"1.0","type":"link"}