{"product_id":"9781138201545","title":"Modern Advertising and the Market for Audience Attention : The US Advertising Industry's Turn-of-the-Twentieth-Century Transition (Routledge Explorations in Economic History)","description":"\u003cp\u003eModern advertising was created in the US between 1870 and 1920 when advertisers and the increasingly specialized advertising industry that served them crafted means of reliable access to and knowledge of audiences.\u003c\/p\u003e","brand":"Routledge","offers":[{"title":"Default Title","offer_id":48729732940011,"sku":"00000_00000_00000_00000","price":428.48,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/4484\/5803\/files\/9781138201545-1.jpg?v=1781657403","url":"https:\/\/kinokuniya.com.sg\/products\/9781138201545","provider":"Books Kinokuniya Singapore","version":"1.0","type":"link"}