{"product_id":"9781138412446","title":"A Practical Guide to CRM : Building More Profitable Customer Relationships","description":"\u003cp\u003eIn the global economy, the customer has more and better choices than ever before, bringing on one of the biggest challenges the business community faces today - customer loyalty and retention. This book explores how to use CRM to integrate various channels and media of customer contact from the Internet through field sales into one system.\u003c\/p\u003e","brand":"CRC Press","offers":[{"title":"Default Title","offer_id":49138945097963,"sku":"00000_00000_00000_00000","price":596.69,"currency_code":"SGD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/4484\/5803\/files\/9781138412446-1.jpg?v=1785768491","url":"https:\/\/kinokuniya.com.sg\/products\/9781138412446","provider":"Books Kinokuniya Singapore","version":"1.0","type":"link"}