{"product_id":"9781138466814","title":"Management and Marketing of Services (2ND)","description":"\u003cp\u003eLooks at relationship marketing and public sector issues as well as providing sections on: the definition of services, expectations, competitive advantage, pricing of services, segmentation\/positioning of services, the service encounter and service employees. This text is aimed at practitioners and students looking for a treatment of this subject.\u003c\/p\u003e","brand":"Routledge","offers":[{"title":"Default Title","offer_id":49145414189291,"sku":"00000_00000_00000_00000","price":745.9,"currency_code":"SGD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/4484\/5803\/files\/9781138466814-1.jpg?v=1785827947","url":"https:\/\/kinokuniya.com.sg\/products\/9781138466814","provider":"Books Kinokuniya Singapore","version":"1.0","type":"link"}