{"product_id":"9781138559967","title":"Marketing Public Policy : Complexity, Hurts and Minefields","description":"\u003cp\u003eThis book fills a much-needed gap in the existing literature on public policy by fusing complexity theories with communication practices (where behaviour is a unit of analysis). The book aligns with the behaviourial foundations of policy making and goes further by exploring the what, why and how.\u003c\/p\u003e","brand":"Routledge","offers":[{"title":"Default Title","offer_id":48731048706283,"sku":"00000_00000_00000_00000","price":428.48,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/4484\/5803\/files\/9781138559967-1.jpg?v=1781658350","url":"https:\/\/kinokuniya.com.sg\/products\/9781138559967","provider":"Books Kinokuniya Singapore","version":"1.0","type":"link"}