{"product_id":"9781138593633","title":"Strategic Marketing : Concepts and Cases","description":"\u003cp\u003eThis book is a unique collection of comprehensive cases that explore cases and issues surrounding strategic marketing. With case studies and analysis from a broad range of global contexts and industries, students will gain a working knowledge of developing and applying market-driven strategy.\u003c\/p\u003e","brand":"Routledge","offers":[{"title":"Default Title","offer_id":48731157987563,"sku":"00000_00000_00000_00000","price":366.24,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/4484\/5803\/files\/9781138593633-1.jpg?v=1781658483","url":"https:\/\/kinokuniya.com.sg\/products\/9781138593633","provider":"Books Kinokuniya Singapore","version":"1.0","type":"link"}