{"product_id":"9781138614833","title":"International Luxury Brand Strategy","description":"\u003cp\u003eThis book looks at luxury brand management and strategy from theory to practice and presents new theoretical models and solutions on how to create and develop a luxury brand in the 21st century. It gives an overview on how a luxury brand is created through economic rules and through firms adopting new management models in multiple dimensions.\u003c\/p\u003e","brand":"Routledge","offers":[{"title":"Default Title","offer_id":48731827077355,"sku":"00000_00000_00000_00000","price":428.48,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/4484\/5803\/files\/9781138614833-1.jpg?v=1781658549","url":"https:\/\/kinokuniya.com.sg\/products\/9781138614833","provider":"Books Kinokuniya Singapore","version":"1.0","type":"link"}