{"product_id":"9781138739314","title":"Demographic Targeting : The Essential Role of Population Groups in Retail Marketing (Routledge Revivals)","description":"\u003cp\u003eThis title was first published in 2002: Retailers who ignore the demographics of their customers do so at their peril. Demographic targeting is the key to success when it comes to modern retailing; this book takes a look at shopping from the perspective of demography as a crucial concept for understanding the modern shopper.\u003c\/p\u003e","brand":"Routledge","offers":[{"title":"Default Title","offer_id":49138664800491,"sku":"00000_00000_00000_00000","price":88.84,"currency_code":"SGD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/4484\/5803\/files\/9781138739314-1.jpg?v=1785770636","url":"https:\/\/kinokuniya.com.sg\/products\/9781138739314","provider":"Books Kinokuniya Singapore","version":"1.0","type":"link"}