{"product_id":"9781138966116","title":"Advertising and Psychology (RLE Advertising) (Routledge Library Editions: Advertising)","description":"\u003cp\u003eIn this volume the main interest is the study of public reaction to various advertising appeals. The advertising aspect of psychology involves the study of man’s conscious and near-conscious activities. What goes on his mind when he is attracted by something he sees and reads in an advertisement or poster? This question \u003ci\u003eAdvertising and Psychology\u003c\/i\u003e attempts to answer. Dealing as it does with so complex and fascinating a theme, this book’s purpose is to provide an introductory outline in a manner intelligible to both the student and the general reader.\u003c\/p\u003e","brand":"Routledge","offers":[{"title":"Default Title","offer_id":48730334888171,"sku":"00000_00000_00000_00000","price":129.99,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/4484\/5803\/files\/9781138966116-1.jpg?v=1781659605","url":"https:\/\/kinokuniya.com.sg\/products\/9781138966116","provider":"Books Kinokuniya Singapore","version":"1.0","type":"link"}