{"product_id":"9781250118011","title":"Small Data : The Tiny Clues That Uncover Huge Trends","description":"\u003cp\u003eAn expert on branding and consumer behavior explains how instead of using Big Data, he personally gathers small clues, from a teddy bear in a bedroom to a simple pearl bracelet in Dubai, and uses them to predict demand for consumer goods.\u003c\/p\u003e","brand":"St Martin's Press","offers":[{"title":"Default Title","offer_id":48255051038955,"sku":"00000_00000_00000_00000","price":36.62,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/4484\/5803\/files\/9781250118011-1.jpg?v=1781670283","url":"https:\/\/kinokuniya.com.sg\/products\/9781250118011","provider":"Books Kinokuniya Singapore","version":"1.0","type":"link"}