{"product_id":"9781265373931","title":"Ise M: Information Systems -- Paperback \/ softback (6 ed)","description":"\u003cp\u003eBaltzan; M: Information Systems is an MIS fundamentals text written in an engaging visual, magazine format designed to intrigue your students from the start! Saturated with fascinating, sometimes hard-to-believe real-life examples that will keep students intrigued throughout the course. \u003c\/p\u003e\n\n\u003cp\u003eBaltzans approach discusses various business initiatives first and how technology supports those initiatives second. The premise for this unique writing approach is that business initiatives drive technology choices in a corporation. Therefore, each discussion addresses the business needs first and addresses the technology that supports those needs second. This approach takes difficult and often intangible MIS concepts, brings them down to a students level, and applies them using a hands-on approach to reinforce the concepts learned. \u003c\/p\u003e\n\n\u003cp\u003eA derivative of the Baltzan; Business Driven Technology text, M: Information Systems provides the foundation that will enable students to achieve excellence in business, whether they major in operations management, manufacturing, sales, marketing, etc. \u003c\/p\u003e","brand":"Mcgraw-hill Education","offers":[{"title":"Default Title","offer_id":48318922817771,"sku":"00000_00000_00000_00000","price":171.36,"currency_code":"SGD","in_stock":false}],"url":"https:\/\/kinokuniya.com.sg\/products\/9781265373931","provider":"Books Kinokuniya Singapore","version":"1.0","type":"link"}