{"product_id":"9781349311538","title":"Strategies of Multinationals in Central and Eastern Europe : Innovation Systems and Embeddedness","description":"\u003cp\u003eThe focus of the study is on the larger food processing companies, which invested in Central and Eastern Europe – namely Nestlé, Unilever and InBev - and analyses the motives of investment and the entry strategies of food MNEs, outlines their contribution to the local development and stresses the national actors as forces to embedded FDI.\u003c\/p\u003e","brand":"Palgrave Macmillan","offers":[{"title":"Default Title","offer_id":48916012990699,"sku":"00000_00000_00000_00000","price":100.69,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/4484\/5803\/files\/9781349311538-1.jpg?v=1783097804","url":"https:\/\/kinokuniya.com.sg\/products\/9781349311538","provider":"Books Kinokuniya Singapore","version":"1.0","type":"link"}