{"product_id":"9781349354085","title":"International Marketing in the Network Economy : A Knowledge-based Approach","description":"\u003cp\u003eThe capability of MNCs to create, transfer and combine knowledge from different locations is an important determinant of corporate success. This book uses examples of knowledge-based firms - Hewlett-Packard Consulting \u0026amp; Integration, Siemens, Mazda, and Maekawa - to show that knowledge-based marketing is key to a sustainable competitive advantage.\u003c\/p\u003e","brand":"Palgrave Macmillan","offers":[{"title":"Default Title","offer_id":48914526470379,"sku":"00000_00000_00000_00000","price":100.69,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/4484\/5803\/files\/9781349354085-1.jpg?v=1783097886","url":"https:\/\/kinokuniya.com.sg\/products\/9781349354085","provider":"Books Kinokuniya Singapore","version":"1.0","type":"link"}