{"product_id":"9781398604766","title":"Innovative B2B Marketing : New Models, Processes and Theory (2ND)","description":"\u003cp\u003eCut through the noise surrounding B2B marketing using this clear and pragmatic guide, providing coverage of all the most recent developments including social marketing, customer attrition and B2B partnership marketing.\u003c\/p\u003e","brand":"Kogan Page Ltd","offers":[{"title":"Default Title","offer_id":48655793717483,"sku":"EB_BM1000_E02-05_SIMS","price":58.86,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/4484\/5803\/files\/9781398604766-1.jpg?v=1783241298","url":"https:\/\/kinokuniya.com.sg\/products\/9781398604766","provider":"Books Kinokuniya Singapore","version":"1.0","type":"link"}