{"product_id":"9781398609792","title":"Brand Strategy in Three Steps : A Purpose-Driven Approach to Branding","description":"\u003cp\u003eCultivate a meaningful brand strategy using a three-step, values-driven branding framework focused on connecting with customers by clarifying, integrating and communicating the values of the company.\u003c\/p\u003e","brand":"Kogan Page Ltd","offers":[{"title":"Default Title","offer_id":48656621306091,"sku":"00000_00000_00000_00000","price":58.86,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/4484\/5803\/files\/9781398609792-1.jpg?v=1781676833","url":"https:\/\/kinokuniya.com.sg\/products\/9781398609792","provider":"Books Kinokuniya Singapore","version":"1.0","type":"link"}