{"product_id":"9781399411257","title":"Can Marketing Save the Planet? : 101 Practical Ways to Use Sustainable Marketing as a Force for Good","description":"\u003cp\u003eAn exploration of some of the most high profile environmental and sustainability challenges facing businesses and consumers, and 101 of the most practical solutions from the world of marketing.\u003c\/p\u003e\n\n\u003cp\u003eIn our fast-moving and consumer-driven world - in which more than 10 million people are Marketers - social and environmental issues are increasingly being moved to the top of boardroom agendas. Each and every company, and therefore every marketer, has a responsibility to learn about the changing landscape in which they operate, and to adapt their skills, creativity and influence accordingly.\u003c\/p\u003e\n\n\u003cp\u003eFrom the authors of Sustainable Marketing, awarded Highly Commended at the Business Book Awards 2022, Can Marketing Save the Planet? is the ultimate guidebook for this journey, taking a deep dive into some of the most high profile subjects and solutions that every marketer needs to know about. It details the main priorities that companies should consider, and provides a 101-topic directory of the practical and realistic ways in which marketers can drive positive impact, showing that, even in the age of consumerism, marketing CAN be a force for good.\u003c\/p\u003e","brand":"Bloomsbury Business","offers":[{"title":"Default Title","offer_id":48226201731307,"sku":"00000_00000_00000_00000","price":79.35,"currency_code":"SGD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/4484\/5803\/files\/9781399411257-1.jpg?v=1781677006","url":"https:\/\/kinokuniya.com.sg\/products\/9781399411257","provider":"Books Kinokuniya Singapore","version":"1.0","type":"link"}