{"product_id":"9781412909976","title":"The Handbook of Marketing Research : Uses, Misuses, and Future Advances","description":"\u003cp\u003ePromotes the overarching business philosophy of customer\/market focus, by emphasizing the need for market research to provide the insights required for making decisions. This book identifies such troubling trends as biased sample answers on long questionnaires, and \"professionals\" whose job is to skew focus group responses.\u003c\/p\u003e","brand":"SAGE Publications Inc","offers":[{"title":"Default Title","offer_id":48913332994283,"sku":"00000_00000_00000_00000","price":357.08,"currency_code":"SGD","in_stock":true}],"url":"https:\/\/kinokuniya.com.sg\/products\/9781412909976","provider":"Books Kinokuniya Singapore","version":"1.0","type":"link"}