{"product_id":"9781433115615","title":"Fundamentals of Mobile Marketing : Theories and practices (2012. XVI, 185 S. 225 mm)","description":"\u003cp\u003eThe convergence of the Internet and mobile telephony in the late 1990s produced a revolutionary business management tool: mobile marketing. This book offers coverage of mobile marketing from a theoretical and practical perspective, arguing that pragmatic mobile marketing tools need to be understood in terms of why so that theories can be advanced.\u003c\/p\u003e","brand":"Peter Lang","offers":[{"title":"Default Title","offer_id":48898293104875,"sku":"00000_00000_00000_00000","price":92.47,"currency_code":"SGD","in_stock":true}],"url":"https:\/\/kinokuniya.com.sg\/products\/9781433115615","provider":"Books Kinokuniya Singapore","version":"1.0","type":"link"}