{"product_id":"9781442616165","title":"Marshall McLuhan and Northrop Frye : Apocalypse and Alchemy","description":"\u003cp\u003eUsing interviews, letters, notebooks, and their published texts, Powe offers a new alchemy of their thought, in which he combines the philosophical hallmarks of McLuhan's \"The medium is the message\" and Frye's \"the great code.\"\u003c\/p\u003e","brand":"University of Toronto Press","offers":[{"title":"Default Title","offer_id":48937323823339,"sku":"00000_00000_00000_00000","price":84.14,"currency_code":"SGD","in_stock":true}],"url":"https:\/\/kinokuniya.com.sg\/products\/9781442616165","provider":"Books Kinokuniya Singapore","version":"1.0","type":"link"}