{"product_id":"9781492023746","title":"Lean Customer Development : Building Products Your Customers Will Buy","description":"\u003cp\u003eHow do you develop products that people will actually use and buy? This practical guide shows you how to validate product and company ideas through customer development research—before you waste months and millions on a product or service that no one needs or wants.\u003c\/p\u003e","brand":"O'Reilly Media","offers":[{"title":"Default Title","offer_id":48234285498603,"sku":"00000_00000_00000_00000","price":67.58,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/4484\/5803\/files\/9781492023746-1.jpg?v=1781683411","url":"https:\/\/kinokuniya.com.sg\/products\/9781492023746","provider":"Books Kinokuniya Singapore","version":"1.0","type":"link"}