{"product_id":"9781496217035","title":"Present at the Creation : My Life in the NFL and the Rise of America's Game","description":"\u003cp\u003eUpton Bell grew up at the knee of the NFL's first great commissioner, his father, the legendary Bert Bell, who saved the game from financial ruin after World War II and was one of its greatest innovators. This book details Bell's firsthand experiences, which started as he watched his father draw up the league schedule each year in the kitchen.\u003c\/p\u003e","brand":"University of Nebraska Press","offers":[{"title":"Default Title","offer_id":48817455268075,"sku":"00000_00000_00000_00000","price":36.53,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/4484\/5803\/files\/9781496217035-1.jpg?v=1781683711","url":"https:\/\/kinokuniya.com.sg\/products\/9781496217035","provider":"Books Kinokuniya Singapore","version":"1.0","type":"link"}