{"product_id":"9781496853387","title":"Opening Weekend : An Insider's Look at Marketing Hollywood's Hits and Flops","description":"\u003cp\u003eIn a world where movie marketers are the stars of the story, Opening Weekend recounts Jim Fredrick’s journey through the realm of movie marketing. Fredrick offers exclusive access to behind-the-scenes anecdotes and firsthand accounts of working with studio executives and navigating relationships with famous movie stars and directors.\u003c\/p\u003e","brand":"University Press of Mississippi","offers":[{"title":"Default Title","offer_id":48863481921771,"sku":"00000_00000_00000_00000","price":64.09,"currency_code":"SGD","in_stock":true}],"url":"https:\/\/kinokuniya.com.sg\/products\/9781496853387","provider":"Books Kinokuniya Singapore","version":"1.0","type":"link"}