{"product_id":"9781498507592","title":"Cosmos and the Rhetoric of Popular Science","description":"\u003cp\u003eThis book uses classic and modern rhetorical concepts to investigate what made Carl Sagan’s Cosmos: A Personal Voyage a rhetorical masterwork. It examines how kairos, ethos, “ēthos” (a type of forum or framing), and mythos contribute to its persuasive power.\u003c\/p\u003e","brand":"Lexington Books","offers":[{"title":"Default Title","offer_id":48804554277099,"sku":"00000_00000_00000_00000","price":219.74,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/4484\/5803\/files\/9781498507592-1.jpg?v=1783112228","url":"https:\/\/kinokuniya.com.sg\/products\/9781498507592","provider":"Books Kinokuniya Singapore","version":"1.0","type":"link"}