{"product_id":"9781510778436","title":"Swab : Leadership in the Race to Provide COVID Testing to America","description":"\u003cp\u003eBehind the scenes of the rush to create mass Covid testing programs overnight\u003c\/p\u003e\n\n\u003cp\u003eSWAB is the story of how BioReference Laboratories-working with no roadmap, no federal guidance or support, and no prior pandemic experience-established processes to test every imaginable segment of the American public. BioReference rose to national prominence as the \"first\" on many COVID testing frontiers: New York' s first drive-through testing site; the exclusive provider for the NBA \"Bubble\"; the exclusive testing provider for the NFL; the first to perform testing for New York City public schools; testing for the first cruise line (Royal Caribbean) to sail when the CDC order was lifted; the first to test thousands of fans for an NFL playoff game; and the first to develop large scale testing programs for testing thousands of people within one hour of special events.\u003c\/p\u003e\n\n\u003cp\u003eSWAB is the story of how Dr. Jon Cohen and his thousands of employees worked around the clock to create bespoke COVID mass testing programs from scratch literally overnight, addressing a series of seemingly insurmountable obstacles in the process. It is a case study of crisis leadership, and a visceral, relatable read for anyone who felt a cotton swab almost reach their brain while taking a Covid-19 test.\u003c\/p\u003e","brand":"Sky Pony Press","offers":[{"title":"Default Title","offer_id":48852975223019,"sku":"00000_00000_00000_00000","price":54.93,"currency_code":"SGD","in_stock":true}],"url":"https:\/\/kinokuniya.com.sg\/products\/9781510778436","provider":"Books Kinokuniya Singapore","version":"1.0","type":"link"}