{"product_id":"9781516532001","title":"Behind the Manipulation : The Art of Advertising Copywriting (2ND)","description":"\u003cp\u003eReveals the secrets behind the manipulation that is inherent in all brand advertising. The book offers readers a guide to writing brand advertising for all media. This is the ideal choice for courses in copywriting, advanced copywriting, and portfolio-creation, as well as introductory advertising, communication, and popular culture.\u003c\/p\u003e","brand":"Cognella, Inc","offers":[{"title":"Default Title","offer_id":48812681167083,"sku":"00000_00000_00000_00000","price":280.08,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/4484\/5803\/files\/9781516532001-1.jpg?v=1781686905","url":"https:\/\/kinokuniya.com.sg\/products\/9781516532001","provider":"Books Kinokuniya Singapore","version":"1.0","type":"link"}