{"product_id":"9781522596974","title":"Strategies and Tools for Managing Connected Consumers","description":"\u003cp\u003eProvides emerging research exploring the techniques and impacts of new technologies deployed in today's digital marketplace as well as recent development and empirical research on consumer behavior. The book features coverage on a broad range of topics, including social computing, virtual communities, and consumer management.\u003c\/p\u003e","brand":"IGI Global","offers":[{"title":"Default Title","offer_id":48816892772587,"sku":"00000_00000_00000_00000","price":558.51,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/4484\/5803\/files\/9781522596974-1.jpg?v=1781687121","url":"https:\/\/kinokuniya.com.sg\/products\/9781522596974","provider":"Books Kinokuniya Singapore","version":"1.0","type":"link"}