{"product_id":"9781538195208","title":"Brand Thinking : Building Brands You Can Believe in","description":"\u003cp\u003eIntroducing students to core brand concepts of belief system, growth, strategy, and social impact, this book provides a strategic framework for creating, refining, and sustaining responsible, believable brands.\u003c\/p\u003e","brand":"Rowman \u0026 Littlefield","offers":[{"title":"Default Title","offer_id":48265838428395,"sku":"EB_BM0900_E02-06_SIMS","price":54.5,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/4484\/5803\/files\/9781538195208-1.jpg?v=1781688976","url":"https:\/\/kinokuniya.com.sg\/products\/9781538195208","provider":"Books Kinokuniya Singapore","version":"1.0","type":"link"}