{"product_id":"9781567205961","title":"The Search for Corporate Strategic Credibility : Concepts and Cases in Global Strategy Communications","description":"\u003cp\u003eHiggins makes clear that corporate strategy, regardless of how elegantly conceived, how comprehensive its scope or how forward-looking its thrust, does not provide competitive advantage until it is communicated, understood, valued, and acted upon by a variety of key corporate stakeholders.\u003c\/p\u003e","brand":"Praeger Publishers Inc","offers":[{"title":"Default Title","offer_id":48215253876971,"sku":"00000_00000_00000_00000","price":85.97,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/4484\/5803\/files\/9781567205961-1.jpg?v=1781690387","url":"https:\/\/kinokuniya.com.sg\/products\/9781567205961","provider":"Books Kinokuniya Singapore","version":"1.0","type":"link"}