{"product_id":"9781574442342","title":"The Manager's Guide to Competitive Marketing Strategies, Second Edition (2ND)","description":"\u003cp\u003eThe ability to think strategically is permeating every level of successful organizations. This book examines how to apply strategies and tactics in a confusing global mixture of hostile competitors, breakthrough technologies, various markets, fickle customer behavior, and diverse cultures. It offers techniques on developing competitive strategies.\u003c\/p\u003e","brand":"St Lucie Press","offers":[{"title":"Default Title","offer_id":49139673366763,"sku":"00000_00000_00000_00000","price":396.72,"currency_code":"SGD","in_stock":false}],"url":"https:\/\/kinokuniya.com.sg\/products\/9781574442342","provider":"Books Kinokuniya Singapore","version":"1.0","type":"link"}