{"product_id":"9781578517749","title":"How Brands Become Icons : The Principles of Cultural Branding","description":"\u003cp\u003eDistills the strategies used to create the world's most enduring brands into a fresh approach called \"cultural branding\". This book offers marketers and managers an alternative to conventional branding strategies, which often backfire when companies attempt to create identity brands.\u003c\/p\u003e","brand":"Harvard Business Review Press","offers":[{"title":"Default Title","offer_id":48215425810667,"sku":"00000_00000_00000_00000","price":69.58,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/4484\/5803\/files\/9781578517749-1.jpg?v=1781690788","url":"https:\/\/kinokuniya.com.sg\/products\/9781578517749","provider":"Books Kinokuniya Singapore","version":"1.0","type":"link"}