{"product_id":"9781626347519","title":"Upstream Marketing : Transform Your Business Using the Principles of Insight, Identity, and Innovation","description":"\u003cp\u003eUpstream Marketing draws on best practices, research, case studies, and the authors' twenty-year track record helping transform client brands and businesses through their work at EquiBrand Consulting. Authors Tim Koelzer and Kristin Kurth define and expand on the concept of upstream marketing.\u003c\/p\u003e","brand":"Greenleaf Book Group LLC","offers":[{"title":"Default Title","offer_id":48223141658859,"sku":"00000_00000_00000_00000","price":43.85,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/4484\/5803\/files\/9781626347519-1.jpg?v=1781694318","url":"https:\/\/kinokuniya.com.sg\/products\/9781626347519","provider":"Books Kinokuniya Singapore","version":"1.0","type":"link"}