{"product_id":"9781631574955","title":"Service Innovation","description":"\u003cp\u003eViews service as the value-creating activity that customers perform in their own context. The role of a company is to provide the resources and knowledge to enable value creation. Based on this view, this book develops a model of service innovation and develop guidelines for what is required from the organizational perspective.\u003c\/p\u003e","brand":"Business Expert Press","offers":[{"title":"Default Title","offer_id":48792389026027,"sku":"00000_00000_00000_00000","price":40.26,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/4484\/5803\/files\/9781631574955-1.jpg?v=1781694609","url":"https:\/\/kinokuniya.com.sg\/products\/9781631574955","provider":"Books Kinokuniya Singapore","version":"1.0","type":"link"}