{"product_id":"9781780675664","title":"Marketing Fashion, Second edition : Strategy, Branding and Promotion (2ND)","description":"\u003cp\u003eA practical guide to the fundamental principles of marketing and branding, from creating a customer profile to developing a brand identity. This book explains key theoretical concepts and illustrates how they are applied within the global fashion and retail industry, from haute couture to the mass market.\u003c\/p\u003e","brand":"Laurence King Publishing","offers":[{"title":"Default Title","offer_id":48219181285611,"sku":"EB_DE0900_F17-02_SIMS","price":73.95,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/4484\/5803\/files\/9781780675664-1.jpg?v=1781702244","url":"https:\/\/kinokuniya.com.sg\/products\/9781780675664","provider":"Books Kinokuniya Singapore","version":"1.0","type":"link"}