{"product_id":"9781786306203","title":"Innovation and Export : The Joint Challenge of the Small Company","description":"\u003cp\u003eThe concepts of innovation and export are traditionally considered in isolation, both within companies and within the support organizations dedicated to them. As a result, within this broad research field, very little academic work has focused on how to implement their relationship at an operational level. This book proposes a joint diagnostic tool for SMEs, highlighting good practices to be mastered in order to simultaneously improve innovation and export performance, in the form of a virtuous circle. Innovation and Export focuses on the integration of innovation and export into the strategic management of SMEs, for which the use of synergies is a powerful lever to overcome any difficulties in mobilizing significant resources.\u003c\/p\u003e","brand":"Wiley-ISTE","offers":[{"title":"Default Title","offer_id":48841649815787,"sku":"00000_00000_00000_00000","price":325.86,"currency_code":"SGD","in_stock":true}],"url":"https:\/\/kinokuniya.com.sg\/products\/9781786306203","provider":"Books Kinokuniya Singapore","version":"1.0","type":"link"}