{"product_id":"9781801360937","title":"The New Science of Scientific Writing : Using Reader Expectations to Transform Scientific Communication","description":"\u003cp\u003eA revision and expansion of Gopen’s highly acclaimed and widely influential 1990 American Scientist article “The Science of Scientific Writing,” this book introduces the Reader Expectation Approach—how writers need to understand certain expectations of readers in order to control both the writer’s writing process and the reader’s interpretive process.\u003c\/p\u003e","brand":"First Hill Books","offers":[{"title":"Default Title","offer_id":48996676403435,"sku":"00000_00000_00000_00000","price":27.37,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/4484\/5803\/files\/9781801360937-1.jpg?v=1783390772","url":"https:\/\/kinokuniya.com.sg\/products\/9781801360937","provider":"Books Kinokuniya Singapore","version":"1.0","type":"link"}