{"product_id":"9781838671761","title":"Cross-Cultural Social Media Marketing : Bridging Across Cultural Differences (Emerald Points)","description":"\u003cp\u003eTo increase brand awareness, engagement and revenue, companies are acknowledging the importance of integrating social media marketing in their overall marketing strategy. This book consists of a step-by-step guide in using social media successfully in an ever-growing consumer market, domestically and internationally.\u003c\/p\u003e","brand":"Emerald Publishing Limited","offers":[{"title":"Default Title","offer_id":48223521112299,"sku":"EB_BM1000_E02-06_SIMS","price":98.23,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/4484\/5803\/files\/9781838671761-1.jpg?v=1781707087","url":"https:\/\/kinokuniya.com.sg\/products\/9781838671761","provider":"Books Kinokuniya Singapore","version":"1.0","type":"link"}