{"product_id":"9781839827334","title":"The Insight Discipline : Crafting New Marketplace Understanding that Makes a Difference (American Marketing Association)","description":"\u003cp\u003eIn his re-published book The Insight Discipline, Liam Fahey details the analysis methods and modes of deliberations required to overcome the insight challenge and to create an insight-driven culture. He lays out the business case for why leaders must emphasize the goal of attaining new insight if they want to gain maximum value from analysis.\u003c\/p\u003e","brand":"Emerald Publishing Limited","offers":[{"title":"Default Title","offer_id":48823900045547,"sku":"00000_00000_00000_00000","price":38.43,"currency_code":"SGD","in_stock":true}],"url":"https:\/\/kinokuniya.com.sg\/products\/9781839827334","provider":"Books Kinokuniya Singapore","version":"1.0","type":"link"}