{"product_id":"9781841120638","title":"Crossing the Chasm : Marketing and Selling Technology Products to Mainstream Customers -- Paperback (REV ED)","description":"\u003cp\u003eIn Crossing the Chasm, Geoffrey Moore, the world's leading high-tech and communications guru, throws out old marketing ideas to clear space for the special realities of the high-tech market. Based on a revolutionary new model and filled with practical insights, Crossing the Chasm is a landmark book.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":48268762743019,"sku":"00000_00000_00000_00000","price":60.3,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/4484\/5803\/files\/9781841120638-1.jpg?v=1781707513","url":"https:\/\/kinokuniya.com.sg\/products\/9781841120638","provider":"Books Kinokuniya Singapore","version":"1.0","type":"link"}